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Giving the gift of Lincolnshire, tailor-made and memorable
Designed to offer residents and visitors alike a truly meaningful gift experience - the Lincolnshire Gift Card works to keep money in the county, supporting the visitor economy and recruitment agenda.
So, what is the Lincolnshire Gift Card?
The Lincolnshire Gift Card is run by us, Destination Lincolnshire. We cover all the set-up and operational costs for the project on your behalf so there is no extra cost to you to join. The aim of the initiative is for you as a business to be able to offer a truly meaningful gift that keeps money in the county, supporting the local economy and jobs. The cards operate on the Mastercard system, so any businesses that accept Mastercard payments can accept it. It is simple to register and simple to accept.
The Lincolnshire Gift Card gives residents and visitors the chance of a truly meaningful local gift experience whilst on a day trip or short break in the county. A handy gift card, it can be used at attractions, restaurants, shops and accommodations across the county. The card which can quickly and easily be purchased online, as either a physical or digital card, allows the receiver to choose how and where in Lincolnshire they spend the card - meaning they can build a completely tailor-made experience, with the bonus of supporting local businesses. Simply choose an amount to load onto the card from £10-500, and recipients will have 12 months to spend the funds.
From a marketing point of view, gift cards are used in destination campaigns and tailored to target audiences across the visitor economy and also utilised for local staff perks/rewards. This approach keeps all money in the county and creates another income stream for Lincolnshire's visitor economy.
We already have some incredible businesses on board, from attractions and accommodation to food and drink Partners - will you be next?
Sign up today, discover the benefits and reap the rewards
Free to all Destination Lincolnshire Partners, but by signing up to accept and possibly even distribute and cash-load the Lincolnshire Gift Card, you'll be part of a programme designed to support local businesses and jobs. But that’s not all.
There are plenty of positive reasons why joining the Lincolnshire Gift Card initiative makes sense for you and your business, including:
- Add an extra revenue stream - 42.6% of gift card recipients made a one-off purchase at a new brand via a gift card and 21.7% said they had become a regular customer.
- £0 - it's free - that's no extra cost to your business to accept the card.
- It's easy as 1, 2, 3 to join - it takes just a few minutes to join the programme.
- Increase footfall - research shows that 15% of gift card recipients are new customers and 65% spend over and above the value of their gift card.
- Free promotion - for your business on the gift card website and ongoing marketing of the card by Town and City Gift Cards as well as us, with free assets available for you to promote directly to your customers.
- Positivity - we all need it at the minute and being a part of the gift card elicits positive sentiment from customers because it makes them part of a programme designed to support local businesses and jobs.
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