We have one mission

Helping your business thrive, so our visitor economy flourishes


Get in touch at enquiries@destinationlincolnshire.co.uk

About us

Welcome to Destination Lincolnshire.

Destination Lincolnshire is the official destination management organisation (DMO) for Lincolnshire, working with our partners to grow the county's visitor economy.

Destinations are the heart and soul of England’s visitor economy, they are the places people want to visit and experience – and we know what’s needed to make Lincolnshire an attractive destination.

We work with hundreds of people who run tourism, leisure, hospitality and retail businesses across Greater Lincolnshire. From start-ups and seasoned veterans to family-run businesses and national brands, we all share the same goal - to make Lincolnshire a top 10 destination for leisure and business.

We’re the only place where people working in the visitor economy can come together and see Lincolnshire like their customers do – as one destination.

Chris Baron 0037

Our Work

Our purpose lies in encouraging countywide growth; increasing visitor spend, promoting longer stays and creating a more sustainable economy for all.

Applying for grants and funds for the visitor economy is part of our remit and a big step towards creating a step-change within Lincolnshire’s visitor economy.


Our Successes

As your Destination Management Organisation, we have achieved some incredible wins. Joint marketing campaigns with LNER, exhibitions in London's Kings Cross Stations, building a destination website which attracts over 2.8 million people, engaging 70,000+ across our social media channels, curating a media library, leading on research and business support resources...the list goes on.

Be a Part(ner) of It

As a not-for-profit Community Interest Company, we rely on funding to operate. Each of our three Partnership levels - Silver, Gold and Platinum - give our Partners access to marketing and business support with every penny generated going back into our marketing efforts. Our packages have been created to suit all budgets, and we’d love to welcome you and your business into our flourishing community so that you can begin collaborating and join in with our work.

Find out more about our Partnerships...

Our Partners

We have more than 250 Destination Lincolnshire partners just like you who are seeing the benefits of being part of our business community. Join the likes of English Heritage, The National Trust, Spirit of Skegness, Siemens, International Bomber Command Centre, Stokes of Lincoln, Rand Farm Animal Park, Bridleway B&B Riseholme and Away Resorts Boston. on our mission to make Lincolnshire a top 10 destination.

Find out more
DL Healing Manor 0071

Our Team

Passion, Knowledge, Commitment

  • Charlotte Goy has been working in tourism, media and communications across the county for almost 20 years. Passionate about Greater Lincolnshire and all the businesses that work within it, her vision for Destination Lincolnshire is one of unity and success:

    “Our focus as Destination Lincolnshire is to build an engaged and resilient visitor economy. Tourism, incorporating retail, leisure and hospitality, has been badly affected by the pandemic; and through Destination Lincolnshire we are bringing forward a new delivery structure which is business-led, across a wider geographical footprint. Destination Lincolnshire will also deliver against the Government’s national tourism priorities which means we can better grasp national opportunity which we’ve not been able to get before.

    Destination Lincolnshire isn’t a replacement for Visit Lincoln. It is its evolution. It’s a new business community which will pull our visitor-facing brands Visit Lincoln, Taste Lincolnshire, Cycle Lincolnshire and Meet Lincoln, together to promote our county globally."

  • One thing unites the Destination Lincolnshire team - a true love of the county and the belief and passion that we can make it a top 10 UK destination. We live and breathe destination marketing. From SEO and digital experts, creative marketeers, social media stars, videographers and journalists, this new tourism experience team has been put in place to deliver change. Meet the individuals here.

  • Much like our team on the ground, our Board of Directors is made up of individuals who love Lincolnshire and can drive change. True spokespeople for the work that goes on across tourism, retail, leisure and hospitality. Each director is deeply rooted within their sector and community. Meet the Directors!

  • We work closely with Visit England, The Department for Digital, Culture, Media & Sport (DCMS), the Greater Lincolnshire Local Enterprise Partnership (GLLEP), Lincoln BIG (Business Improvement Group), local authorities, and many more, to deliver their projects and communicate clearly to the local business community.

How We Are Funded

We’re a not-for-profit Community Interest Company that gets our funding in various ways; our partnerships with local hotels, bars, restaurants and attractions bring in a small amount of income, we also deliver projects for Lincolnshire’s councils and have experience with special place-based campaigns (like recruitment) for Lincolnshire NHS, then there are the grants from the government such as the Town Deals and Levelling up and UK Shared Prosperity Fund to deliver projects. Every penny generated goes back into our core work, and we’re constantly looking for the next funding opportunity to boost Lincolnshire’s visitor economy.

Together We Are Stronger

Everything in the visitor economy is inter-connected; when people travel they visit venues, accommodation, attractions, spend money in shops and use transport providers to move around – each element shaping their overall experience. The better connected you are within this wider community the more you’ll benefit from joint marketing campaigns, peer-to-peer support, shared experiences and visitor intel.


Staying up to date with all the latest news from Destination Lincolnshire and our partners has never been easier. Join ‘Destination Lincolnshire’ on LinkedIn and Twitter for an insight into what we get up to daily, to discover our partners and their successes and contribute your own stories by tagging us in your posts. For an in-depth look at our activity, our monthly insights newsletter is where our news and events are showcased. That’s all alongside our consumer facing platforms shared by the brands you all know and love – Visit Lincoln, Cycle Lincolnshire, Taste Lincolnshire and Meet Lincoln and Lincolnshire.

Greater Lincolnshire Just Got Better

Lincoln, Boston, Skegness, Scunthorpe, Grimsby, and Mablethorpe will all benefit from the multi-million pound government funded Town Deals ringfenced to to foster economic regeneration, stimulate investment and deliver vital infrastructure. We want to use this £131m investment to help reshape and reposition the visitor offer in Lincolnshire, as well as making it a great place to live, work and do business - so that everyone benefits.

Tell us what’s important to you

We’re always looking to improve things and grasp the next opportunity. So, if you've got any valuable insights, perhaps an idea for an event or collaboration, please reach out to our team.

Give you your input
Carl Castledine Away Resorts


Join us and be part of something special...

Online and in-person, we’ll be hosting regular get-togethers to ensure that you have the latest industry knowledge and local contacts at your fingers tips. Our business community shapes everything that we do, and we’ve got a full calendar of business events (free and for partners) that you’re invited to attend.

Partner Event

Join us at Wild Pines on Tuesday, June 11th, from 1-3pm. Experience the different activities Wild Pines Park offers, from the low ropes course to archery and maybe a round of mini golf and the find the bear challenge. Network with your fellow Destination Lincolnshire Partners over refreshments and listen to some updates from Destination Lincolnshire.
Book your spot

Partner Event

On June 26th from 10am join us to experience Lincolnshire Wildlife Park. After a hot drink and a brief introduction, enjoy a tour of the attraction, and find out more about the animals. Book your place now - we anticipate this one booking up very quickly...
Book your spot

International Support

What if you had access to a £28.4bn market? Would you take the opportunity? In 2019, the UK tourism industry was worth £120bn, with inbound markets providing £28.4bn and domestic markets providing £91.6bn. VisitEngland would like to invite you to Taking England to the World - a one-day training programme which aims to help your business reach new customers and grow your revenue. Taking place at the White Hart Hotel, on September 24th, from 9.30am until 5pm.
Book your place

Latest News and Case Studies

Inspiring Stories

Passion and purpose is at the heart of our community, find out who is part of our community and the journey they are on to make Lincolnshire a top 10 Destination.

Latest News

The Tourism Excellence Awards 2024-25 are coming!

We're incredibly excited to announce that The Tourism Excellence Awards 2024-25 - Greater Lincolnshire and Rutland will be opening for applications on Monday, July 22nd.

View Story
Latest Case Study


Winner of the Arts, Culture and Heritage Award at 2022's Destination Lincolnshire Tourism Excellence Awards, Brant and the dedicated team at Lincoln Free Walking Tours is using this accolade to push forward with further plans for tours, attract new recruits and more keen walkers. Destination Lincolnshire partners, Lincoln Free Walking Tours joined us following the incredible success of an online collaboration we worked with the team on over 2021's Discover Lincolnshire Weekend.

View Case Study

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