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Discover Unmissable North Kesteven and develop your tourism experience


With demand for bookable experiences already rapidly growing across the tourism space, it's no surprise that it's sitting among the top trends Visit England has predicted to take 2024 by storm.

Which is why we're thrilled to be working in partnership with North Kesteven District Council and Unmissable England to deliver a new business support programme - Unmissable North Kesteven.

Designed to offer tourism businesses in North Kesteven free support in creating new experiences, trails, and tourism products, the project has been secured by North Kesteven District Council through the UK Shared Prosperity Fund and has received £25,297 from the UK Government through the UK Shared Prosperity Fund.

Now underway, the programme is open to all visitor economy businesses operating in North Kesteven, with Unmissable England presenting a range of tourism training workshops in person and online to those businesses with proactive interest. It is highly recommended that businesses book on for the full programme in order to access the 1-2-1 support on offer with Unmissable England. That said, each workshop will be bookable, individually, over on Eventbrite.

With the surge in demand for bookable experiences, the emphasis throughout this programme will be placed on businesses creating or developing a bookable experience. The programme will also align with other significant objectives such as accessibility and inclusivity, sustainability and being environmentally friendly, diversification and experiential off-season products, through dedicated workshops such as ‘Greening your business’.

Unmissable England Training

What's coming in 2024

We'll be kicking off January with a networking event for all businesses involved in the programme so far, as well as those who are yet to take part but are interested in hearing about their fellow businesses' experience of Unmissable North Kesteven to date. This will be taking place at The Hub in Sleaford on January 23rd, 11-2pm. Book today.

There will also be a duo of online workshops taking place covering how to market your business using social media. Dates for these two instalments of the programme are January 29th, 10.30am - 12pm and February 5th, 10.30am - 12pm.

The first session will aim to take the mystery and fear away from social media and see how it’s an effective free promotional tool your tourism business can take advantage of.

Chris Brant said: "We’ll share our easy-to-follow, time-efficient system with you so you can manage your social media channels (Facebook and Instagram) effectively. Complete the webinar with a clear understanding of how to get your brand across to your target audience, tailor your content and take away our checklist of what to do to get started or to improve. This session is suitable for those who have had a go at using Facebook/Instagram for their business, to those looking to use their time more effectively in getting the most of the channels."

This online workshop will include the following modules:

  • What social platform(s) to use and why.
  • Getting your personality across to your target audience.
  • Being smart with your time - planning.
  • How to get started - remember every post is an advert.
  • Reaching out - get the most out of every post.
  • Checklist.
  • Q&A discussion.

Part two (February 5th) is a free follow-up workshop tackling how to take your social media even further. This session’s content will be driven by pre-submitted feedback from businesses to glean areas they would like further support. So, if you want help creating Instagram stories or reels or how to go live with content this is where this session can really help.

Additional dates for your diary:

Workshop Four - Greening your business - A practical guide to sustainable tourism

When: February 8th, 1-4pm

Where: International Bomber Command Centre

Workshop Five - Distribution and reaching your target market

When February 28th, 1-4pm

Where: New Life Conference Centre

Workshop Six - Tap into what visitors really want - An introduction to experiential tourism

When: March 26th, 11-2pm

Where: Doddington Hall & Gardens

Workshop Seven - A guide to attracting walkers and cyclists to your visitor experience

When: June 18th, all day

Where: International Bomber Command Centre

A further networking session will take place in September 2024.


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