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Discover Unmissable North Kesteven and develop your tourism experience


With demand for bookable experiences already rapidly growing across the tourism space, it's no surprise that it's sitting among the top trends Visit England has predicted to take 2024 by storm.

Which is why we're thrilled to be working in partnership with North Kesteven District Council and Unmissable England to deliver a new business support programme - Unmissable North Kesteven.

Designed to offer tourism businesses in North Kesteven free support in creating new experiences, trails, and tourism products, the project has been secured by North Kesteven District Council through the UK Shared Prosperity Fund and has received £25,297 from the UK Government through the UK Shared Prosperity Fund.

Now underway, the programme is open to all visitor economy businesses operating in North Kesteven, with Unmissable England presenting a range of tourism training workshops in person and online to those businesses with proactive interest. It is highly recommended that businesses book on for the full programme in order to access the 1-2-1 support on offer with Unmissable England. That said, each workshop will be bookable, individually, over on Eventbrite.

With the surge in demand for bookable experiences, the emphasis throughout this programme will be placed on businesses creating or developing a bookable experience. The programme will also align with other significant objectives such as accessibility and inclusivity, sustainability and being environmentally friendly, diversification and experiential off-season products, through dedicated workshops such as ‘Greening your business’.

Unmissable England Training

Chris Brant said: "We’ll share our easy-to-follow, time-efficient system with you so you can manage your social media channels (Facebook and Instagram) effectively. Complete the webinar with a clear understanding of how to get your brand across to your target audience, tailor your content and take away our checklist of what to do to get started or to improve. This session is suitable for those who have had a go at using Facebook/Instagram for their business, to those looking to use their time more effectively in getting the most of the channels."

The next session is:

Unmissable North Kesteven: Experience Maker: How to develop your own bookable experience.

Taking place on March 26th, 11-1pm, online, this is the sixth workshop in the Unmissable North Kesteven tourism programme, being delivered by Unmissable England in collaboration with us, Destination Lincolnshire, and North Kesteven District Council.

In this sixth workshop, we'll be covering: Tap into what visitors really want

At this point in the project, Unmissable England will spend some time with businesses recapping what has been covered, learnt and implemented so far, as well as talking through the remainder of the programme and what that will look like.

Additional dates for your diary:

Workshop Seven - A guide to attracting walkers and cyclists to your visitor experience

When: June 18th, allday

Where: International Bomber Command Centre

A further networking session will take place in September 2024.


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