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Behind T-Stats - the visitor economy statistics tracker

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T-Stats was designed to help your business thrive. And, as a Destination Lincolnshire partner, you get to access this visitor economy-specific platform for free. So, learning how to use it and why, really should be on your to-do list.

Luckily, we've hosted a webinar with one of the experts behind the platform, Jess Watkins from Acorn Solutions. One of the team members who worked on building the platform from the get-go, jess knows T-Stats inside out, and in this webinar, she shares all her knowledge to help you get started. Sit down with Jess in real-time and explore T-Stats with the experts, get stuck into exactly how to input your data, and make the most out of the comparative statistics available. How it can affect and support your business, and how the wider data can influence your decisions.

We know statistics can be a dry subject, but understanding how data can support you in running a proactive and informed business is vital, especially facing the challenges of today's economy. Used by Destination Management Organisations across the UK, the T-Stats platform is already a benefit you can utilise as part of your partnership with us.

T-Stats is an incredible tool for accommodation, hospitality, and attraction businesses, allowing you to track your own figures and performance, from footfall to occupancy levels and everything in between. T-Stats allows you to benchmark against national businesses including your competitors and view the impact external influences such as the weather, transport, and events have on your business, plotting trends and allowing you to make more informed decisions when future planning.

A visitor economy tracking tool that you, as a Destination Lincolnshire partner have access to totally free of charge, T-Stats can help you monitor the performance of your business, track the performance indicators that matter to you and your business, and benchmark yourself against others regionally and nationally, supply and demand data across UK occupancy rates, inbound and domestic visitor arrivals, overnight and spend, passenger movements at all UK airports, petrol prices, exchange rates. Tracking factors include:

  • Occupancy data
  • Expenditure
  • Staffing costs
  • Social media
  • Website traffic
  • Water usage
  • Power costs

The platform allowed you to create tailored monthly reports too with custom comparison filters, so you can identify trends and their impact - you can even see how the weather and transport is affecting your performance. Internally, you can use it to evaluate marketing campaigns, plan your staffing needs, and apply for grants or loans - it really can help you access so much information. Catch up with this webinar, and with Jess's help, and - we aren't going to lie - some effort on your part, T-Stats will deliver an opportunity for you to really understand where your business fits into our destination as a whole. And will help you make the most of all the data that is at your fingertips.

Watch the webinar now.


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