Shining a Light on Statistics: See how we performed for you during June
As part of our mission here at Destination Lincolnshire, we want to keep you - our partners and Lincolnshire businesses - in the loop as much as we possibly can.
And we think monthly updates on the work we're doing on your behalf, to put Greater Lincolnshire out there as a place to visit, live and work, should be a part of that transparency. Especially our activity across social media, PR, and more.
So, June in numbers looked something like 12 pieces of press coverage - with a PR value of 206,085.00 - and 121,562,776 total coverage impressions. From press releases about the city's 1940s weekend and Cycle Lincolnshire to showcasing no-fly family breaks over the summer, the coverage was vast and varied to say the least. Running across print, radio and online, Lincolnshire got some fantastic shout-outs.
Moving on to social media, and team member Emily P has reported some incredible statistics:
> Social Media Audience - 66,253 (up 0.7%)
> Facebook and Instagram Reach – 358,362 (up 75%)
> Impressions across Instagram, Facebook and Twitter - 862,044 (up 88%)
> Interactions across Instagram, Facebook and Twitter - 19,326 (up 51%)
> Newsletter Subscribers - 6,325 (up from 4,000)
> New Visitors - 50,448
> Page Views - 136,295
Looking across Facebook, Twitter and Instagram, our audience grew 2%, from 192,176 to 197,285; impressions grew 39%, from 1,715,247 to 2,375,745; interactions grew 23%, from 41,888 to 51,586; and reach grew 17%, from 987,763 to 987,763.