Platinum Partnership Package

Through each of our three Partnership levels, our role is to guide, inspire and support all those working within the visitor economy focusing on three areas - marketing with impact, perfect product development, and nurturing a collaborative community.

By opting for our Platinum Partnership you'll be able to take full advantage of everything we have to offer here, including:

• Website Adverts
• Newsletter Adverts
• Visitor Marketing Campaigns & Newsletters
• Website Listings (enhanced)
• Event Website Widget
• Event Promotion (enhanced)
• Image & Video Library
• Lincolnshire Gift Card
• Industry Blogs & News
• Industry Newsletter
• Leaflet Racks
• Visitor Guide Stock
• Visitor Map Stock
• Partner Events
• Tourism Awards Support
• T-Stats Subscription
• Discounted Printed Adverts

So, what does all that mean? Well...

Website and Newsletter Adverts

VisitLincoln.com receives more than 70,000 visits, and over 145,000 page views each month. The website welcomes over 55,000 unique visitors each month, attracting audiences from across the world including the US, Canada, Australia, China and Europe. An exclusive benefit for your tier, Platinum Partners can pre-book two adverts on any of our websites over their 12-month partnership period. Each advert will run for a minimum of 21 days. Bookings can align with seasonal campaigns for maximum exposure. Similarly, our monthly consumer newsletters boast a 26.5% open rate, 7% click rate, while our corporate e-shot receives a 26% open rate, 6% click rate. With higher than average performance in open and click rates across the board, your two annual banner adverts advert will reach a wide and diverse range of readers.

Visitor Marketing Campaigns and Newsletters

Throughout the year we work with our destination partners and stakeholders to market Greater Lincolnshire through destination campaigns that attract visitors. As a Platinum Partner, you will receive campaign information and updates, and be proactively approached to source your offer individually curated for inclusion in destination marketing campaigns. You will also be given campaign assets and toolkits to be able to join in.

Website Listings and Event Promotion - Enhanced

Link your business into Lincolnshire's £2.4bn Visitor Economy with enhanced website listing and event promotion on all our relevant sites. On VisitLincoln.com, 80% of our traffic is organic, meaning our SEO is top-notch. This gives a top rating on visitor search terms – something our digital team manages every day with content updates. An enhanced listing means more editorial, more images, SEO optimisation and links to marketing campaigns to generate more traffic and interest from people looking for Lincolnshire holidays and experiences.

Partner Events

Join us for our regular B2B events, get to meet your fellow Partners and our team, and explore the visitor economy experience on offer in the county so you can pass on your knowledge and recommendations to clientele. These events are the perfect opportunity to gently network, and collaborate with fellow businesses on your offering.

Image and Video Library

As a Platinum Partner, seasonal visitor images and videos are available to you, for use in your own marketing. The image library includes key locations, events, lifestyle shots and much more. If you have specific needs, do get in touch with your Relationship Executive.

Initiative Access - Lincolnshire Gift Card and T-Stats

Two initiatives included in your Partnership, the Lincolnshire Gift Card - which gives residents and visitors the chance of a truly meaningful local gift experience while on a day trip or short break in the county. Research shows 15% of gift card recipients are new customers and 65% spend over and above the value of their gift card. You'll be part of a programme designed to support local businesses and jobs. And T-Stats - a data-driven platform, T-Stats allows you to track accommodation occupancy, visits to attractions, footfall, car parking, passenger transport, digital marketing performance, the impact of events, and even the weather - so you can make informed business decisions.

Industry Insight - Blogs, News and Newsletter

Receive our Monthly Industry Newsletter in your inbox, with interesting updates and information about the sector. here will we keep you informed with the latest from VisitEngland and VisitBritain and share any opportunities for funding or business support.

Printed Assets and Advertising

As a Platinum Partner, you'll receive stock of our Visitor Guides and Visitor Maps, as well as discounted rates to advertise in these products.

Tourism Awards Support

Benefit from additional industry support including webinars on the application process and maximising your PR opportunities, for our annual Tourism Awards. Feeding into the VisitEngland Awards for Excellence, our awards will give you the opportunity to take your business and Lincolnshire to the national stage and shine alongside the UK's top visitor destinations, attractions and businesses.

Payment options to suit you

Making our Partnerships as accessible and effective as possible are our two priorities when it comes to working with our Partners. This is why, for the first time ever, businesses can now access our Partnerships - at all levels - on a pay monthly basis.

Platinum Partnership is priced at:

Monthly - £120+VAT

Annually - £1440 + VAT

A note about paying monthly...

By selecting the pay monthly option you will be entering into a third-party contract with Go Cardless. GoCardless handles payments for Destination Lincolnshire, and many other businesses in the UK, and is GDPR compliant for your peace of mind. GoCardless is also authorised by the FCA and payments are protected by the Direct Debit Guarantee. Please note that GoCardless charges will incur a 20p handling fee and a 1% transaction fee (plus VAT).

To enquire and begin your Platinum Partnership journey, get in touch at: enquiries@destinationlincolnshire.co.uk