Get to know our family tree

A new era for tourism in Lincolnshire has begun with the official launch of Destination Lincolnshire. This newly envisioned DMO will help Greater Lincolnshire deliver against the national agenda as set out by the DMO review on July 20th, 2022.

But now that Destination Lincolnshire is on the scene, exactly how does it fit into the picture that Visit Lincoln has painted so expertly over the past ten years?

To help you see exactly how Destination Lincolnshire now works alongside each of our consumer facing brands, we've created a family tree. Now the overarching brand for us as a DMO, under Destination Lincolnshire now sits Visit Lincoln, Cycle Lincolnshire, Taste Lincolnshire and Meet Lincoln & Lincolnshire.

Visit Lincoln | Our main visitor facing brand, Visit Lincoln is your first port of call for everything to see, do and experience in Lincoln. Mainly focused on the city and its immediate surrounding areas, on each Visit Lincoln platform - be that the website, social media or the newsletter - you will find inspiration and endless ideas for how to soak up as much of what Lincoln has to offer as possible.

Cycle Lincolnshire | The legacy of the Cycle England project, through Cycle Lincolnshire our vision is to champion Lincolnshire as one of the best rural counties for cycling in the UK, taking advantage of our natural environment. The core aim of Cycle Lincolnshire is to, quite simply, encourage leisure cycling and make cycling the natural and accessible choice for short utility trips, for all abilities and ages.

Taste Lincolnshire | Celebrating the incredible food and drink that can be found across the county, Taste supports the hard work of those who grow, produce, sell and serve it. From Lincolnshire sausages to plumbread, potato crisps, spirits, tea and coffee, Lincolnshire has something for everyone’s taste. Discover where to eat and drink local produce, where to buy it to enjoy at home, and be inspired by award-winning local Lincolnshire chefs with our collection of Taste Lincolnshire recipes.

Meet Lincoln & Lincolnshire | An emerging group of venues and accommodation providers in and around Lincoln working collaboratively to raise awareness of Lincoln's offer as a place to meet, hold events and conferences, Meet Lincoln is a conference bureau, offering a Free Venue Finding and Advice Service. You can contact us for a no obligation chat and tap into our knowledge of Lincoln as a destination, let us find you the perfect venue for your event.