Latest News

Do you know THE next Tourism Superstar?


Now in its twelfth year and run in partnership with the Mirror newspaper, VisitEngland’s Tourism Superstar Award is now open for nominations! Recognising and celebrating those in the tourism industry who go the extra mile to ensure tourists in England have an amazing and unforgettable visitor experience, do you know a team or individual who fits the bill?

For 2024 teams of no more than 10 as well as individuals can once again be nominated for the award.

Tourism Superstar nominees are passionate about where they work and the destination they live in and consistently set the bar high for the standard of service in England’s tourism industry. In 2023, the competition generated tens of thousands of votes and hundreds of pieces of local media coverage as well as the national media exposure secured through the Mirror partnership - so if you have an unsung hero in your midst, this is their chance to shine.

The most successful past winners have galvanised support from the local community in such a way that the destination has benefitted enormously from the exposure this generated both in the build-up and after the winner was announced.

Download your form to submit your VisitEngland Tourism Superstar for 2024.

Important dates:

  • 18 October 2023: VisitEngland’s Tourism Superstar 2024 competition opens.
  • 30 November 2023: Deadline for nominations.
  • Week of 4 December 2023: The judging panel meets to select the 10 Tourism Superstar 2024 finalists.
  • 11 December 2023: Finalists are informed, successful individuals and teams as well as respective DMOs and businesses informed they are in the top 10 and that filming will start from 12 December 2023.
  • Between 12 December 2023 and 19 January 2024: The 10 finalists will be filmed either in London or in their local area for the Mirror website – members of the public will then be able to watch the videos and cast their votes. The films will also be shown on VisitEngland corporate and social channels.
  • 29 February - 11 March 2024 dates TBC: voting opens for the Tourism Superstar 2024 competition. Drive voting to the Mirror website.
  • 16 March 2024: Mirror to announce winner in Saturday’s Travel section of the newspaper and online.
  • 15 March - 24 March 2024: English Tourism Week 2024.
  • The winner of VisitEngland’s Tourism Superstar 2024 will be invited to attend and receive their award at the VisitEngland Awards for Excellence 2024 ceremony in June 2024 - exact date and venue TBC. Nigel Thompson Travel Editor at the Mirror and Reach Plc will present the award along with the reigning VisitEngland Tourism Superstar.
  • Over the course of the year, the Superstar winner or winners may be included in other VisitEngland events.

To qualify for the Tourism Superstar 2024 competition the nominees must:

  • Work for a tourism business or organisation in England and continue to work for that organisation at the time of English Tourism Week 2024.
  • Be knowledgeable and passionate about the destination they work in and happy to talk about the destination outside of their work remit.
  • Go above and beyond the call of duty to make the visitor experience memorable.
  • Be available and willing to travel to London or be on-site at their workplace from 12 December 2023 – 19 January 2024 to be filmed and happy for that film to be posted on the Mirror website for a number of weeks and used on VisitEngland’s social media channels as well as those of their DMO and employer.
  • Be available to attend the VisitEngland Awards for Excellence 2024 ceremony in June 2024 - exact date and venue TBC.
  • Be aware that they have been nominated and are happy to participate in any related PR and media opportunities during or post the announcement of the winner.
  • The 10 finalists will be required to fill in and sign a waiver form to allow VisitEngland rights to the films created.
  • Previous winners must leave at least one year before applying again.

*Please bear in mind that all nominees will need to be willing and able to attend the filming in London or in their locality during December 2023 and January 2024, sign a waiver for the film rights and attend the VisitEngland Awards for Excellence 2024 ceremony in June 2024 - date and venue TBC.

**In addition to filming for the Mirror’s online voting, the films of the 10 nominated Superstars will be used on VisitEngland’s corporate and social channels in the lead-up to English Tourism Week 2024 and beyond. The destination, employers and nominees can also use the films. All nominated individuals will have to agree to the filming and to the use of the films on VisitEngland channels by signing a waiver.

***Please ensure the person or persons nominated are willing to participate and can travel to attend the VisitEngland Awards for Excellence 2024 ceremony in June 2024 - exact date and venue TBC. Once the 10 finalists are selected and informed they will be required to fill in and sign the waiver form to allow VisitEngland rights to the films we create.


Sign up to our business newsletter for exclusive insights and events information.