Latest News

Get your business Discover Lincolnshire Weekend ready

Lincoln Cathedral and Bailgate

Lincolnshire’s tourism experts are urging county-wide visitor economy businesses to get involved with 2024’s Discover Lincolnshire Weekend.

Taking place over March 16th and 17th, Discover Lincolnshire Weekend is the perfect opportunity for visitor economy businesses to showcase their offering to residents and visitors. Our team is thrilled to be leading this countywide campaign, which is part of Visit England’s annual English Tourism Week (March 15th - 24th) to shine a light on everything that Lincolnshire has to offer.

We are inviting locals and visitors to explore attractions, discover some of the county’s best-kept secrets and hidden gems and really get to know how incredible our county is.

Heckington Windmill

Charlotte Goy, Chief Executive Officer of Destination Lincolnshire, said: “We are blessed here in Lincolnshire to have such a wealth of historic, cultural, and vibrant attractions, retailers and food and drink establishments and Discover Lincolnshire Weekend is a fantastic opportunity for businesses to come together and celebrate this offering.

“Now, more than ever, is a time for local discovery and with so much to treasure across the county, the Discover Lincolnshire Weekend will inspire and encourage residents and visitors to learn more about Lincolnshire and enjoy exploring it.

“Falling in line with English Tourism Week, the Discover Lincolnshire Weekend couldn’t come at a better time – it’s a golden opportunity to raise awareness of the sector among our key stakeholders, and Lincolnshire’s great offering as a whole. As always, we’re thrilled to be working with VisitEngland to support Lincolnshire as a destination as well as continuing to champion the wider recovery of the sector.”

Brant Clayton, co-founder Lincoln Free Walking Tours and participant in 2023’s Discover Weekend, added: “We used last year's Discover Lincolnshire Weekend primarily as a way of understanding the marketing power that Destination Lincolnshire and Visit Lincoln could bring to our business. At that time, we were not partners and as a small business, we were unsure if the cost of becoming a partner was worth it for us. There seemed to be a buzz in the air around the tourism community and visitors that weekend, it really was a fantastic weekend from our point of view.”

Kirkmond Le Mire


The weekend is open to all Lincolnshire attractions, retailers or food and drink establishments – the more the merrier.


By participating in Discover Lincolnshire Weekend 2024, businesses will benefit from increased visitor footfall, online presence, social media activity and where possible media coverage too. Taking part will allow visitors to discover what each venue and attraction has to offer with the aim of them planning a return visit and recommending your business to friends and family.

Boston Stump


Email the team, providing one of the following options:

Option One: Offer visitors free entry to your attraction for the weekend.

Option Two: A special offer, activity, or discount to encourage people to get out over the weekend and explore the best of Lincolnshire.

Over the past few years, businesses have created countless offers including a special Discover Lincolnshire-themed fixed-price menu, a 10% discount off items for the duration of the weekend, a complimentary glass of wine, beer or soft drink with every main meal purchased and they’ve even partnered with other local businesses to provide one-off/bookable experiences.


We would love to see as many of you as possible get involved this year – especially across social media. Post an image or video on your social media accounts and tag @VisitLincoln and use #DiscoverLincolnshireWeekend to let guests and visitors know about the weekend. Businesses are being encouraged to share the Discover Lincolnshire Weekend Campaign Page on their own social media channels, to spread the word about the weekend, and the fantastic opportunities it provides.


Sign up to our business newsletter for exclusive insights and events information.