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Cycle Lincolnshire and Visit North Lincolnshire team up to showcase the region as a must-visit cycling destination

Cycle N Lincs

Cycle Lincolnshire and Visit North Lincolnshire are presenting the region as a must-visit destination for cyclists of all abilities this summer, with a collaborative campaign designed to celebrate and showcase the incredible cycling routes, surrounding nature, wildlife, heritage, and cycle-friendly businesses, awaiting discovery in North Lincolnshire.

Funded by UKSPF, this drive to proactively attract more cyclists to explore North Lincolnshire – both from further afield and within the county itself – has stemmed from the strong product offering now available in the region following additional collaborative work creating 12 bike routes specifically for the leisure market and training businesses to be cycle-friendly.

The tourism cycling market is worth over £520million and is growing among tourists and group travel organisers who are looking for new destinations/routes/experiences. Encouraging more lovers of cycling to explore North Lincolnshire’s cycle routes, which are accessible and inclusive to all levels and ages of riders, is a key goal for both Cycle Lincolnshire and Visit North Lincolnshire.

Jennie Lowthian, Destination Lincolnshire Campaign Manager, said: “The diverse landscape of North Lincolnshire, with its winding lanes, unspoilt countryside, and host of welcoming, cycle-friendly businesses, makes for a fantastic cycling destination. We’re delighted to be working with Visit North Lincolnshire to encourage visitors to book their summer cycling break and explore North Lincolnshire on two wheels, along one of the varied cycling routes available, taking you from the tip of the Wolds to the banks of the Humber. Whether you’re looking for beginner-friendly routes or a more challenging climb, this relatively undiscovered area has something to suit every ability.”


With the key aim of raising awareness of North Lincolnshire’s cycling provision, the campaign – running for April 2024 as the county’s visitor economy businesses kick-start the busy season with the Easter holidays – showcases the various visitor economy themes that visitors can tap into during their visit to North Lincolnshire. From history and heritage to the rugged landscape and incredibly diverse wildlife that calls this part of the county home.

Businesses can also access a FREE toolkit here, created to further support them in running the campaign in line with their own marketing activities.

This project will also shine a light on businesses that have completed the Become Cycle Friendly charter. A legacy of Cycle England and spearheaded by Cycle Lincolnshire, the charter can be completed online, for free, by any visitor economy business looking to open its doors to more cyclists.

For those currently not accredited, Cycle Lincolnshire will also be hosting a FREE workshop for those businesses wishing to ‘Become Cycle-Friendly’. Taking place in an already accredited ‘Cycle-Friendly’ business - The Ropewalk, Maltkiln Rd, Barton-upon-Humber, DN18 5JT - on May 16th from 11am until 1pm, the workshop will be hosted by Cycle Lincolnshire in partnership with Visit North Lincolnshire and delivered by Susie Brindley.

An expert in all things visitor economy, with a true passion for visit experience, Susie will be covering all aspects of the ‘Becoming Cycle Friendly’ charter alongside the benefits that come from becoming accredited, so businesses ascertain the character and value of the cycle market. Susie will also identify the needs and expectations of cyclists so businesses can identify and capitalise on opportunities in the market and take practical steps to develop their business accordingly.

Businesses can sign up today for their FREE place, here.


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