Lincolnshire’s tourism experts are urging county-wide visitor economy businesses to get involved with Discover Lincolnshire Weekend 2025.

Taking place on 22 & 23 March 2025,  Discover Lincolnshire Weekend is an opportunity to shine a light on everything that our wonderful county has to offer. Our team is thrilled to once again be leading this countywide campaign, which is part of Visit England’s annual English Tourism Week (14 - 23 March).  

We are inviting locals and visitors to explore attractions, discover some of the county’s best-kept secrets and hidden gems - and really get to know how incredible our county is.
 



Charlotte GoyChief Executive Officer of Destination Lincolnshire, said: “We are blessed here in Lincolnshire to have such a wealth of historic, cultural, and vibrant attractions, retailers and food and drink establishments and Discover Lincolnshire Weekend is a fantastic opportunity for businesses to come together and celebrate this offering.

“Now, more than ever, is a time for local discovery and with so much to treasure across the county, the Discover Lincolnshire Weekend will inspire and encourage residents and visitors to learn more about Lincolnshire and enjoy exploring it.

“Falling in line with English Tourism Week, the Discover Lincolnshire Weekend couldn’t come at a better time – it’s a golden opportunity to raise awareness of the sector among our key stakeholders, and Lincolnshire’s great offering as a whole. As always, we’re thrilled to be working with VisitEngland to support Lincolnshire as a destination as well as continuing to champion the wider recovery of the sector.”

Brant Claytonco-founder Lincoln Free Walking Tour and event participant, added: “We initially used Discover Lincolnshire Weekend primarily as a way of understanding the marketing power that Destination Lincolnshire and Visit Lincoln could bring to our business. The first time we took part, we were not partners and as a small business, we were unsure if the cost of becoming a partner was worth it for us. There seemed to be a buzz in the air around the tourism community and visitors that weekend, it really was a fantastic weekend from our point of view.”
 



WHO CAN JOIN THE CAMPAIGN?

The weekend is open to all Lincolnshire attractions, retailers or food and drink establishments – the more the merrier.

WHAT CAN YOU EXPECT FROM JOINING THE CAMPAIGN?

By participating in Discover Lincolnshire Weekend 2025, businesses will benefit from increased visitor footfall, online presence, social media activity and where possible media coverage too. Taking part will allow visitors to discover what each venue and attraction has to offer with the aim of them planning a return visit and recommending your business to friends and family.

HOW CAN YOU GET INVOLVED?

To be a part of Discover Lincolnshire Weekend, you are encouraged to offer an incentive to visitors. This can be anything from a special offer, an exclusive discount, a special activity or an experience. Previous examples include themed drinks, free guided tours, activities for children and free/discounted admission - it can even be just highlighting something you already offer! 

SUBMIT YOUR OFFER

To register your interest, or submit your offer, simply fill out the form below. If you have any questions, or would like some more information, you can email the team at enquiries@destinationlincolnshire.co.uk